Anthill Magazine » One man’s passion for soft drink creates blue ocean strategy

One man’s passion for soft drink creates blue ocean strategy

Posted By James Tuckerman On 16 November, 2009 @ 3:44 pm In Anthill TV,Featured TV Post,Startup & Entrepreneurship,Tech & Innovation | No Comments

We’ve always held the view that entrepreneurs are driven by their passion to create rather than their passion to create wealth, as many might think. Here’s an example of a small business driven by its owner’s love for soft drinks.

What’s remarkable about John Nese, owner and founder of Galco’s Soda Pop Stop, is that he has unintentionally created his own blue ocean strategy ^[1], selling something as simple as ‘sugar water’. (Thanks to the Startup Melbourne ^[2] blog for bringing this clip to our attention, created by foodie website Chow ^[3].)

Article printed from Anthill Magazine: http://anthillonline.com

URL to article: http://anthillonline.com/one-mans-passion-for-soft-drink-creates-blue-ocean-strategy/

URLs in this post:

[1] blue ocean strategy: http://anthillonline.com/shift-happens/#BLUE%20OCEAN%20STRATEGIES

[2] Startup Melbourne: http://startupmelbourne.com/

[3] Chow: http://www.chow.com/

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